The biggest threat to corporate media isn't the alt media, it's just real people making real videos. The authenticity of real people making media about things they actually care about draws a sharp contrast with corporate spokespeople. If you watch a person on YouTube who transitions from doing their own stuff to sponsored content, the shift in their tone is dramatic and obvious, even though you'd be hard pressed to point out the tell tale signs.
The word "enthusiasm" is derived from greek words meaning "inspired by the gods". Corporate enthusiasm is very obviously fake, like corporate sincerity. It's just lies. The will and soul of the presenter is gone.
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