Maker Movement: Counterculture to Corporate Culture

I've been watching several "maker" YouTube channels for the past few years. As the audience of some of the channels grew past a certain point, they turned into commercials for tool companies and material companies. The next iteration of that is a small wave of TV shows for the mass audience, which will probably flop. The "big" youtube maker channels are still really a narrow niche and what they do probably won't work well for the normie audience.

Based on the reports of the youtubers who turn down the offers to make commercial content or to partake in TV productions, the deals are, not surprisingly, heavily slanted toward the corporate TV entities or corporate sponsors. For example, the rights to the likeness and even name of the YouTuber becomes the intellectual property of corporatedom.

The Internet, microprocessors, mass storage, cameras, etc... are so cheap now that it's actually very difficult for corporations and all their management and bureaucracy to compete with small groups or individuals in almost any endeavor. For the truly creative and productive people, the world is theirs.