Media outlets are instructing people on how to distinguish between a common cold and the Omicron Variation. A person who is ill with "Omicron" can't really tell if they have some "variant" of Covid-19. (I think there's good reason to believe the two things are not even related, by the way... Omicron could really be a cold.)
If there wasn't a covid-19 narrative, I think people would have been mildly surprised at some new flu strain last year, but would have barely noticed otherwise.
It will be interesting to see how long the powers that be can keep people focused on "Covid-19" now that it's a cold.
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