Promotion

In recent years it seems PR firms have perfected the art of establishing personality cults for business people like Steve Jobs or Elon Musk, or that lady who ran the fraudulent company Theranos, or a cult for brands of products, like Apple or Tesla. The methods for establishing these cults are touched on in many prior articles in this blog.

The art of promotion is not confined to human beings. Flowering plants and fruit producing plants are also promoters. They have to advertise their products to get what they want--attention from pollinators or dispersal of their seeds.

Animals, it seems, co-evolved with plants and we imprinted this relationship and set of signals on each other. The lovely and seductive colors of flowers and fruits stayed with humans and found their way into art and design.