The Formula for Convincing Leftist People of Anything

I'm not a political partisan, but I do see obvious differences between "the left" and "the right" when it comes to selling them something.

To sell a leftist person something, create a character with credentials or fame or an award. That can be done via the media. A good example of that is Bill Nye the Science Guy. Another one is Neil DeGrasse Tyson. Bill Gates is yet another. Anthony Fauci was a good one during COVAIDS. The character can then make pronouncements on any subject with authority even if their area of expertise is limited and irrelevant to the matter at hand.

A second part of the sales job is to ridicule anyone who doesn't agree with the authority as a stupid rube and use religious labels like "denier" as in "climate denier".

The leftist person will feel like part of the good flock by sneering at the dummies who deny what Bill Gates Nye or Al Gore says. Their consciousness is all about "belief" and affirming their "beliefs" rather than knowledge, which is really quite interesting.

"Knowing" puts a person on par with an expert and implies agency and responsibility, while believing is just being a follower and not presuming to make any type of decisions.