A peculiar feature of Social Media is groups can self-select and segregate into ersatz tribes. (lots of posts on that) Two groups inhabiting cyber-space might not even know the other exists. When they discover one another, it's simple enough to just screen the others out if their ideology is hostile. A perfect example of this phenomenon is the Trump coalition included both strident evangelical zionist and jewish zionist conservatives AND alt-right cosplay nazis.
Both of these Groups Voted for Trump |
It's become more obvious that tribal marketing techniques were very carefully planned and employed against the population via the Internet--social media and YouTube specifically and that Hillary Clinton (who's policies Trump now puts into practice) and her old style campaign had no chance against weird alt-media personalities like Alex Jones and Stefan Molyneux, which is pretty damn amazing.
Trump's people created a web of cross-promoting social media accounts in various overlapping ideological categories from the hoodoo alt-media people who talked about bigfoot, aliens, and alt-history topics, to alt-finance, to libertarians, to pick-up-artist websites, to the weird rabid anti-semite performance artist Brother Nathanael.
All of these were a feeder system into the cloaca maxima of the Trump campaign. It started several years before the election and continues today.
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