Think of yourself watching a vast crowd. You're an outsider. You realize all that collective attention is a resource. A thing that can be mined. A thing that has a monetary value. You see it is totally undefended and you can steal it all, then you can work over this mesmerized drooling crowd and have it do what you want, value what you value.
The crowd never imagined such a thief would come along. They didn't think their attention was even valuable. They traded it away for wampum, the same way tribesmen sold Manhattan for a bag of shells or beads.
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